How travel brands can keep customers apprised of border regulations.
Across the globe, airlines are going back to business gradually, while some airlines are kicking off at 45% capacity, other airlines are resuming travels on 75% of their flying routes as travelers have started booking their flight tickets for both business and leisure reasons.
Travel airlines are gearing up and spurred to get back to work after the devastating effect of the pandemic and as there is now an increase in the number of travelers who are ready to see the world again, after the forced lockdown and travel restrictions. Millions of people are ready to escape the lockdown experience, ready to explore the world and catch new post-Covid travel encounters.
Travel brands around the world need to ensure that they put structures in place to, first help travelers who have canceled ticket issues which they probably booked before the lockdown. Then there is the unstable issues of border restrictions and policies – which need to be considered from both angles of location and destination of the traveler, including their state of health at the time of departure.
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How do we make sense of this information?
For travelers and travel brands, the constantly changing border policies can be confusing as the outcome of the pandemic appear. Travel brands must endeavor to regularly consult with health agencies across every country to get authentic information on the state of things so they can be equipped with answers for their eager customers who are willing and ready to get to their destinations.
For instance, technology can help airlines, online travel agencies and hotels communicate such regulations accurately with their guests. For example, Smartvel has recently launched a solution that provides the most up-to-date information on travel regulations and restrictions in each country thanks to its AI technology. Iberia Airlines is already using this COVID-19 tool to keep their customers informed about changing travel regulations and border openings. They offer a link for exit and entry requirements on their homepage.
With just a click, travelers can type in their destination and get up-to-date information about the state of things about their destination.
Asides border regulations, potential travelers are eager to know about their destinations, and they want quick and accurate answers to questions like;
- What will there be for them to do when they arrive? After all, no one wants to go on a beach vacation only to discover the beaches are closed when they arrive.
- Will restaurants be open?
- What about shopping?
- What safety precautions are the airlines and hotels taking?
Airline brands and travel agencies must also work on providing customers with a liberal cancellation policy or buy now, travel later programs. Some hotels in Thailand are even offering potential customers a “buy now, stay later” option. One of the best ways the travel industry can improve the guest experience right now is by restoring confidence. Offering flexibility and transparency will help stimulate bookings now and for the future.
Travelers want to feel safe, and they want their travel to be easy. When your organization provides up to the minute and accurate information about the current travel restrictions and regulations, you’re helping to provide peace of mind to your guests.
This peace of mind is the most important emotional key needed to get travelers to key in and help travel brands attain positive steps in the right direction, post-Covid-19.
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